YANG IZAKAYA & SCORPIO
The Ying-Yang philosophy served as the inspiration for the Asian restaurant Yang Izakaya. Through a pre-launch campaign, we began our collaboration before the official debut. Asian details, yang-inspired talks, and bizarre hints all point to the arrival of a new Asian brand.
After the opening, we tried to convey the atmosphere of Asian culture and approach to food preparation with our identity. We have modern graphics in fonts and typesetting, but at the same time, you can find an Asian touch in the overload of details and complex color patterns of our visuals.